{"title":"Novelty Items","description":"","products":[{"product_id":"wiggle-wiggle-bath-wrap-towel-smile-cherry-argyle","title":"Wiggle Wiggle Bath Wrap Towel, Smile Cherry Argyle","description":"\u003cp\u003eThe most adorable and beloved Korean lifestyle brand, Wiggle Wiggle, has officially landed in the Philippines!\u003c\/p\u003e\n\n\u003cp\u003eFrom Humble Origins to International Success: Wiggle Wiggle’s Story\u003cbr\u003e\nFounded in 2014 by Artshare, a design company that is known for manufacturing electronic products and fashion accessories, the brand evolved into a trendsetter and gained recognition for its bold, colorful aesthetic and distinctive designs.\u003c\/p\u003e\n\n\u003cp\u003eThe brand’s mission is to transform the mundane into the extraordinary and offer a daily dose of “unexpected joy and fun” through their products and recognizable characters and motifs, Wiggle Bear and its iconic, brightly-colored Smile We Love flower.\u003c\/p\u003e\n\n\u003cp\u003eWiggle Wiggle is owned by BMSmile, a Korean global lifestyle platform whose name is an acronym for Business Makes the Earth Smile.\u003c\/p\u003e\n\n\u003cp\u003eWith its extensive product range — living \u0026amp; 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