WHAT IS THE 4-GATE MODEL OF ENTREPRENEURSHIP?
The 4-Gate Model is a new theory of how entrepreneurs can increase their odds of success and avoid the many traps in setting up and running a business.
The Model proposes that to succeed in business, an entrepreneur must pass all four major challenges, with three sub challenges for each gate, as follows:
GATE 1: PREPARATION
Money: Raise funds and estimate the company's worth
Mentors: The four different kinds of mentors needed
Model: The one-page business model map
GATE 2: MARKETING
Mindset: Innovate on demand
Market: Spot, screen and seize opportunities Message: Create value in 9 ways
GATE 3: EXECUTION
Machineries: The importance of an effective organization
Methods: Strategy-critical processes in the value chain Management Skills: Making strategy come alive
GATE 4: SELF-LEADERSHIP
Moving Forward: Handling adversities
Mission: The Why vs. The What
Mastery: Overcoming weaknesses