Read My Lips: What It Takes to Build a World-Class Homegrown Brand is a part-memoir, part-business toolkit that pulls back the curtain on the glamorous facade of entrepreneurship. Written as a capstone project for her Master’s degree at the Asian Institute of Management (AIM), Rissa Mananquil-Trillo delivers a raw, honest account of what it truly takes to establish and scale a breakthrough brand in a saturated market.