Marketing is a dynamic field and marketing profession has to be innovated to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. Marketing is a basic and important function of the managerial process whereby the resources of the whole business organizations are utilized to satisfy the wants or needs of selected customer groups in order to achieve the objectives of both parties such as suppliers or producers and the consumers. The marketing manager is responsible for planning and implementing marketing efforts for the Conference division. The marketing manager has a strategic marketing vision, is extremely organized with excellent project management skills, and the ability to manage multiple projects simultaneously. Strong communicator with proven writing skills in addition to marketing and technical sawy, the marketing manager will also reach out on a grassroots level, gaining the involvement of key community members and organizations in conference marketing efforts through social media as well as traditional marketing channels. ln the book an effort has been made to cover all the topics relevant to marketing managers in a very lucid style and easy to understand language.