The must-read national bestseller that's redefining hospitality and inspiring
readers in every industry.
JP Morgan NextPick List
Featured in FX's The Bear and Showtime's Billions
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a
struggling two-star brasserie that had never quite lived up to its majestic room. Eleven
years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true
partnership between the kitchen and the dining room—and memorable, over-the-top,
bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a
magical sledding trip to Central Park after their dinner; they filled a private dining room
with sand, complete with mai-tais and beach chairs, to console a couple with a
cancelled vacation. And his hospitality extended beyond those dining at the restaurant
to his own team, who learned to deliver praise and criticism with intention; why the
answer to some of the most pernicious business dilemmas is to give more—not less;
and the magic that can happen when a busser starts thinking like an owner.
Today, every business can choose to be a hospitality business—and we can all
transform ordinary transactions into extraordinary experiences. Featuring sparkling
stories of his journey through restaurants, with the industry’s most famous players like
Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we
do—for ourselves, the people we work with, and the people we serve.