The most adorable and beloved Korean lifestyle brand, Wiggle Wiggle, has officially landed in the Philippines!

From Humble Origins to International Success: Wiggle Wiggle’s Story
Founded in 2014 by Artshare, a design company that is known for manufacturing electronic products and fashion accessories, the brand evolved into a trendsetter and gained recognition for its bold, colorful aesthetic and distinctive designs.

The brand’s mission is to transform the mundane into the extraordinary and offer a daily dose of “unexpected joy and fun” through their products and recognizable characters and motifs, Wiggle Bear and its iconic, brightly-colored Smile We Love flower.

Wiggle Wiggle is owned by BMSmile, a Korean global lifestyle platform whose name is an acronym for Business Makes the Earth Smile.

With its extensive product range — living & homeware, fashion, outdoor & travel gear, and digital accessories —Wiggle Wiggle delivers maximal happiness for every customer.

K-Pop Idol Approved!
The brand’s popularity and “must-have” status, particularly with younger consumers, is largely driven by famous K-pop stars and idols who frequently wear or use Wiggle Wiggle’s vibrant and quirky products, making them instant bestsellers.